Unity Ads sunset 📢 Asset reuse Bananza 🍌 Things are “crashier” 📉
Unity is shutting down its Ads Network and divesting mobile publishing label Supersonic as part of its ongoing business restructuring. Both moves signal Unity's continued retreat from non-engine revenue streams. (Game Developer)
March 27, 2026 | Subscribe | Read On Web
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Unity sunsetting Ads Network and divesting publishing label Supersonic (3 min read)
Unity is shutting down its Ads Network and divesting mobile publishing label Supersonic as part of its ongoing business restructuring. Both moves signal Unity's continued retreat from non-engine revenue streams. (Game Developer)
Donkey Kong Bananza has a big-brained approach to asset recycling (6 min read)
Donkey Kong Bananza's development team used a notable asset recycling strategy to reuse and repurpose game assets efficiently. The approach offers a practical model for studios looking to reduce production overhead without sacrificing visual variety. (Game Developer)
Romero Games shrank from 110 staff to 9 after a major publisher pulled funding mid-development last summer. John and Brenda Romero say they're continuing their co-op shooter at reduced scope, calling the current industry downturn worse than the 1983 crash. (Gamesindustry)
Business & Finance
Unity expects Q1 revenue of $505M–$508M, beating its $480M–$490M guidance, with adjusted EBITDA of $130M–$135M — representing 58% year-over-year growth. A notable recovery two years after the Runtime Fee controversy nearly derailed developer trust. (IGN)
Nintendo tweaks Switch 2 software pricing to make digital copies more appealing (4 min read)
Nintendo is adjusting Switch 2 software pricing to make digital copies more attractive relative to physical editions. The change signals a continued platform push toward digital distribution, which affects how developers and publishers structure their pricing on the eShop. (Game Developer)
Studios & People
Meta reportedly cut 700 roles including positions at Reality Labs, even as its director of games told GDC the company's investment in Quest "remains very high" with new hardware and games planned. (GamesRadar)
Deus Ex and Unreal composer Alexander Brandon says he's sent 50 resumes and landed just one interview in the past year. He notes even "legendary-status" veterans like Bungie's former head of audio are being pushed to contract work as full-time roles dry up. (PC Gamer)
Games & Releases
Sucker Punch lead designer Darren Bridges says both Ghost of Tsushima and Ghost of Yōtei's free Legends co-op modes were internal experiments, not mandates from Sony. Player response to Tsushima's Legends drove the decision to build one for Yōtei. (GameInformer)
Ukrainian studio Hologryph has delayed PvPvE extraction shooter Sand: Raiders of Sophie past its March target, citing power outages and air raid disruptions affecting development. No new release date has been set; a server slam test is planned in the interim. (PC Gamer)
AI/Tech & Tools
Microsoft's Project Helix aims to unify Xbox and PC into a single build target, potentially eliminating console porting costs for indie studios. The GameMaker head argues this "build once, ship everywhere" model could meaningfully level the playing field against larger teams. (Gamesindustry)
New Blood Interactive CEO Dave Oshry and Dusk developer David Szymanski are urging developers to boycott Nvidia over DLSS 5's generative upscaling, which they argue overrides artists' work with AI. Nvidia has not disclosed what data DLSS 5 was trained on. (Kotaku)
Culture & Community
Valve Writer Chet Faliszek Calls Out Tim Sweeney Over Epic Layoffs (4 min read)
Former Valve writer Chet Faliszek publicly criticized Tim Sweeney via TikTok over Epic's 1,000-person layoffs, arguing the cuts destroy employee trust and reflect a shift away from caring about people and craft. (The Gamer)
gg! see you in game!